To promote the eerie new show “The Bastard Son and The Devil Himself”, Netflix UK partnered with us to create a chilling vending machine filled with what looked like realistic—yet edible—human hearts. Set up at London’s 2022 Comic Con, the machine had an interactive screen that quizzed fans to see if they were Fairborn or Bloodwitch—deciding which heart they’d get. And, of course, their reactions while eating the gruesome treats made for some killer promo content and behind-the-scenes footage!