Pitch Campaign BBH 2022
Wayfair lets you bring yourself home. It gives you the confidence to make your own rules. Celebrating and encouraging individuals personalities and injecting them into our homes.
Designers: Isabella Cheung & Miriam Menendez / Motion: James Parkinson / BBH 2022
Go your own Wayfair
Go your own Wayfair
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Go your own Wayfair
Go your own Wayfair • Go your own Wayfair
Following this cheeky non-conformist campaign, we designed a variable and expressive visual language. Playing with the logo as an icon across all touch points of the campaign. Welcoming any style and bringing it back to the brand core.
