To celebrate the launch of Netflix's provocative new series, Obsession, a perfect blend of shock and sensuality, we meticulously crafted a boutique inspired by the show's distinct aesthetic. Our aim was to bring visitors into the seductive world of Obsession itself. The central element was the art of Japanese Shibari bondage, quite literally becoming the thread that bounds our concept with the show. Drawing further inspiration from the narrative, we incorporated the iconic red ribbon, mirroring the one that securely sealed Anna's enigmatic diary, brimming with secrets.

Unlike Soho’s usual sex shops, the only currency our boutique accepted was secrets. Visitors wrote anonymous secrets on a page from Anna's red diary and handed it to the cashier, in exchange for a luxury sex product - think stimulators, bondage accessories and orgasm balm - supplied by Coco de Mer.

Designer: Adam Buckland / Design Director: Miriam Menendez